Reinhold T. Schöffel has been active in film cultural events and projects since the late 70s, as a film journalist, a programmer for several film festivals, and until 1994, as the organizer of Internationale Grenzland-Filmtage in Selb. He holds a diploma in media literacy and he has been Managing Director of Frankfurt-based Bundesverband Jugend und Film e.V. since 1990, probably the biggest film cultural organization for children and young people in Europe. Schöffel has also been the editor of the European Children’s Film Association (ECFA) since 2000. From 2000-2009 he also edited the organization’s newsletter ‘ECFA-Journal’. Between 2010 and 2015 Schöffel he served as a board member of ECFA.