The founder and President of Productions La Fête and the creator of the “Tales for all” film series, he has been involved in all facets of films since the beginning of the 1950s. He was director-general of Montreal International Film Festival from 1962 to 1967 and one of the founders of the Cinémathèque québecoise in 1963. He founded Faroun Films, a distributor of films for young audiences, in 1965. Faroun Films expanded its operations to dozens of countries and Rock broadened its activities to art and auteur films. Soon, he went from distributor to producer. Faroun Films became the leading ambassador abroad of Québec’s nascent film industry and also the port of entry for the majority of foreign art films (such as Fassbinder, Malle, Taviani, Weir and Wenders). From 1977 to 1979, Rock Demers helped establish the Québec Film Institute. He was also a member of a consultative committee on creating a Canadian Government film policy. He has participated in professional associations and has been a professor of film at Université du Québec à Montréal. In 1980, he founded Les Productions La Fête, with the initial goal of producing an anthology of nine films intended for children and families. Determined to make films that have no cultural barriers, Rock Demers is also the initiator of numerous co-production treaties between Canada and several countries. He has been frequently decorated for his efforts at home and abroad.